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GRAND ROYAL GROUP INTERNATIONAL
Project Type
Social Media Management, Digital/ Influencer campaign management, photo and video production.
Challenges
Maintaining and sustaining the leading brands in every segment of the whisky category is always challenging. The biggest challenge is to take one jump ahead of competitors in terms of creativity and trends in today's fast-paced digital world.
Milestones
Social Media Retainer for 4 brands.
Product pack-shot for all brands.
Grand Royal Signature brand relaunch
Grand Royal Black street football challenge
Finest Moments with MacArthur’s
(KOL Stay Home social video linked with UGC)
Grand Royal Group is the largest and leading whisky company with various iconic whisk brands. It has a strong brand portfolio with a different range of 6 whisky brands. Blink has been handling the social media and campaign for all brands of its brand portfolio within five years.
